Do you want a winning website?
By this, we mean a website designed to win you customers. Seems obvious doesn’t it? But many websites fail to achieve this, making them a waste of money.
A shocking number of potential customers will leave your website without taking the action you want.
Actions like buying your stuff. Picking up the phone. Filling out your form.
This is bad news for your business.
Because the whole point of investing in a website was to generate leads and sales, wasn’t it?
So why do so many websites fail to deliver?
It’s because people make these three mistakes;
- They throw poorly written words and generic pictures into a template. No strategy, no purpose, and no focus on the target audience.
- They prioritise colours and images over structure, user experience, and compelling content.
- They assume building the website is enough, leaving customers to find it by chance.
On the other hand, successful websites have….
- A clear purpose for every single page
- A strategy for that page, designed to deliver on that purpose
- Compelling, powerful, benefit-laden, empathetic, conversational content which engages and connects with the customer
- Mobile-first design, able to work across a range of devices
- A journey through the website towards the ultimate goal of getting the potential customer clicking, connecting, calling, buying
- A digital marketing strategy designed to drive customers towards the website
That’s why Winning Websites isn’t just web design, it’s so much more…
- In-depth thinking from talented marketing professionals
- Customer sales strategy underpinning the website structure and design
- Expert copywriting to deliver words with the wow factor
Very rarely will you get this winning combination of elements included in a website build. But we know that successful websites need marketing and sales strategy, web design and great copy.
So the question is this. Do you want to increase the conversion rates on your website?
If you do, you’ll need a winning design strategy and winning words.
Which is where our winning team comes in.
Winning websites delivered by Epsom-based award-winning web designers and expert content writer.
We offer customer-driven websites with tons of added value.
- Top quality copywriting and content for website and online profiles
- Fully mobile-first, optimised professional, customer leads-driven website
- Branded LinkedIn banner
- LinkedIn makeover (expert rewrite of your headline and summary)
- Blog post to kick start your content
- Next steps marketing power hour
Get the message right from the get-go with words that mean business
First up will be an in-depth brief with an experienced copywriter who’ll take you through an enlightening exploratory process. This is where the magic really happens thanks to probing questions about your business and your customers. This crucial stage will result in an awesome piece of copy, that sums you up in a nutshell, with the right tone, content and message to connect with your audience. This content will be the foundation of your website and online profiles.
In further added value, we’ll give you a LinkedIn Makeover, rewriting your headline and summary for consistency and helping your LinkedIn presence work even better for your business.
Customer-focused branding and design
Once you have your compelling content, you’ll need an appealing look and feel. For start-ups or rebrands, we’ll create the look, design and branding that will resonate with your audience. For existing businesses, we’ll review your current identity to make sure it still looks awesome and remains on message.
A purpose-driven website designed to deliver customers
With the foundation stages completed, it’s time to build your website. We’ll take your now completed content, our understanding of your objectives and the customer journey, and put them into a sales-driven website design. The whole shebang will be fully optimised and operate on WordPress. That means, once it’s up and running, you can either take it forward yourself or opt for our done-for-you maintenance plan for peace of mind and convenience.
Start as you mean to go on with engaging content
Final stage – Launch! Once you launch your new website, you’ll want to keep it refreshed and updated with content to build engagement with your audience. So it’s back to the copywriter we go, who’ll give you a ‘launch blog’ and be here to help with future content if you need it.
Keep on winning with our Next Steps Marketing Power Hour
Once we’ve built your website, it’s not goodbye, it’s farewell. In other words, it doesn’t end there. The Winning Websites package includes a power hour of our time to brainstorm how you can now promote your website and reach out to customers. And if you want us to deliver your ongoing marketing, we have the services you’ll need to keep your website winning.
6 mistakes to avoid when choosing a web designer
Enter your name and email below to read our helpful guide on the 6 mistakes business owners make when choosing a web designer.
Is it time to get a winning website for your business?
Adding value every step of the way:
| Consultancy |
|---|
| Extracting your selling points |
| Understanding your audience |
| Helping you develop your story |
| Creating a winning website strategy |
| Next Steps Marketing Power Hour |
| Content |
|---|
| In depth brief via video call |
| Tone of voice and message development |
| Fully copywritten five page website |
| LinkedIn Profile Makeover (headline, summary) |
| 1 x brilliant blog up to 600 words OR 1 x product/service explainer video See Example |
| Full proof read |
| Web Design |
|---|
| Website with up to 4 professionally written sales pages & a home page Learn More |
| WordPress CMS Learn More |
| Drag & Drop Page Builder Learn More |
| Mobile first design Learn More |
| Click-to-Call functionality |
| The Techie Stuff |
|---|
| High speed WordPress hosting Learn More |
| Monthly website backups Learn More |
| Google Analytics & Search Console Learn More |
| WordPress Security Learn More |
| Privacy policy and T&C's Learn More |
| On-page Search Engine Optimisation (SEO) Learn More |
| EU cookie law widget Learn More |
| SSL Certificate Learn More |
£3500 +VAT
(3 part payment plan available)
Arrange a 15 minute, no-obligation introductory call
This package is perfect for you if;
- You have money ready to invest in launching your new business in the best-looking shape possible
(from £3,500 to be precise) - Your existing website isn’t delivering enough customers and you’re ready to invest in a better solution
- You want to work with a team of marketing professionals who will be committed to your business, create awesome copy, a high performance website, and then leave you with a proper plan.
“Our website was built a long time ago and as such wasn’t mobile responsive or working as well as it should. Matt, Murray & Elizabeth created a stunning showcase for our B&B and wedding venue business. The site now looks fantastic and their copywriter created some amazing text that really sells why people should choose Trereife House. The process from start to finish was also very straightforward, they took the whole thing in hand and as a result we now have a wonderful new website that has started to generate us more enquiries and bookings. Thanks for you hard work.”
Peter Le Grice – Trereife House
“They re-built our website so our team can more easily manage the website. They also improved the look and layout of the site so it better communicates the range of services we offer at Marke Creative. The new site is fantastic and is now a brilliant showcase for the business. I would have no hesitation recommending them to other businesses who need a responsive and talented web design agency.”
Lisa Munro – Marke Creative
“They designed me a fantastic new website. In fact it was much more than designing a fancy new website, they met with me and took a detailed brief and asked the right questions! They then worked with me to deliver a whole new way for my business to succeed online. The site looks great and is so much easier for my customers to use. It is clear and concise and with the help of their copywriter now really communicates the benefits my tennis classes offer. They also suggested I tried Adwords to find new customer which they setup and are running for me. All in all an amazing (and profitable) experience for me and my business.”
Gordon Wood – Tennis-4-Kids
“They designed and built me a beautiful and stylish website to showcase my range of prestige dynamic lamps. The site really compliments the design of the lamps, it is exciting and makes you want to find out more. A pleasure to work with talented designers and copywriters that can bring your product to life on the web.”
Ian Martin – The Theatre of Light
“The whole process from start to finish has been great, they created me an amazing logo, introduced me to a brilliant local copy writer who created the sales text for my pages. The resulting website is brilliant, they have set me up with a professional looking business which is better than my competitors!!!! They will get you from zero to hero, 100% recommended.”
Richard Potter – Pests Away
“Absolutely amazing customer service and I can’t recomend highly enough! We asked them to produce a slick and trendy website for our chain of tanning salons around Surrey and they produced exactly what we wanted very quickly and for a very reasonable price. My company received a very dictated service who were quick to respond to our questions, they got to know our business and in return the website is spot on.”
Steve Cole – The Beach Tanning
Who are we?
The Marketing Maestro
Hi I’m Matt.
I’ve a background in graphic design and now work as a web designer and marketer. I relish the challenge of working with businesses to help them attract more clients through their websites. I love working in our small but perfectly formed team, where we brainstorm ideas, and argue about who has the best pet (definitely my cat, Sushi).
The Wordsmith
The Techie Geek
Hello I’m Murray. I provide the techie muscle to make sure the websites we build deliver all the functionality required of them, load quickly, and give a great user experience. I have been working as a Web Developer for 16 years, helping over 400 business owners succeed online. I’m a pretty patient and calm problem solver, always happy to help, but get away from my computer for plenty of dog walks on Epsom Downs.
Why us?
Our powerful high-value in-depth discovery brief has been proven to bring out selling points and differentials, even in businesses who initially felt they didn’t offer anything special above and beyond that of their competitors
- Award winning web designers and digital marketers with combined 40 years’ experience (that makes us feel old!), who are passionate about delivering not just pretty websites but websites which have a strategy to win new customers
- Words and messaging created by an expert copywriter who understands new business and can write compelling, customer focused content and all sorts of other winning words for your business
- We’re a small businesses, so we know first-hand the challenges our clients face and you’ll find us a friendly, supportive partner who will champion you and your business with all our collective might
- We don’t take ourselves too seriously, but we do take our client’s projects seriously. So expect some humour and a friendly working relationship, but also expect to be challenged and for us to delve into your business and share our expertise.
So just to recap. You will get:
- In depth, no stone unturned enlightening discovery brief which will uncover your USPs, and underpin your new strong customer-focused messaging
- Superbly written copy which will launch your new business with high impact, compelling messages designed to draw in potential customers
- A simple logo and a high impact LinkedIn banner
- A branded, well-designed lead-generating website, optimised for mobiles and Google
- First blog and topic ideas to get you kicked off in style promoting yourself online and bringing traffic to your new website
- A host of optional add-ons
- Guidance on how you can promote your website once it’s built and launched
£3500 +VAT
(3 part payment plan available)
Arrange a 15 minute, no-obligation introductory call
Want to take a peek at our portfolio?
Between our two companies we have worked with over 250 buisness owners throughout the UK delivering some amazing outcomes. Take a look at our portfolios to find out how we have helped the people we work with win more customers…
Why is copywriting such a key part of Winning Websites?
Perhaps the question you should really ask is, do I want any customers?
Because it doesn’t matter how pretty or well-designed your marketing materials are, what you SAY in them is KING.
These days we are all surrounded by content. And content has changed. You need to make an emotional connection with your customer. You need to do it within seconds, because people are glued to their phones, skimming and scrolling, expecting information and engagement to be almost immediate. And copy needs to be rich in relevant keywords while also maintaining interest and engagement.
Given the enormous task your words have, the use of a copywriter is frankly a no-brainer.
Why not just use a template web builder or a get a basic website built?
Do you want to spend hours tearing your hair out playing around with templates and creating something less than expert, only to seek out someone professional after a few months anyway (like many people who do this).
Do you want to be spending time on this instead of getting the monumental list of other stuff done you’ll need to run your business and deliver the best possible experience to your customers?
Or do you want an effective, entirely-geared-towards-your-audience-and-what-they-need bespoke branded website built seamlessly by a team of marketing professionals? A website where every page is optimised to serve a purpose and builds a customer journey towards the ‘buy’ or ‘contact’ button?
Content, schmontent, I can handle social media
We live in a world of social media content overload. So your content needs to stand out. To drive people to you and your website you MUST be visible.
Most business owners struggle with what and where to post to promote their businesses effectively. But most importantly, most don’t have the time to plan and execute effective content from day 1 with so much else to do.
It can take a while to get into the swing of it. Our content launcher will set you up with a well written first blog. Our Next Steps Marketing Power Hour will set you up on the right path to keep your website in front of your audience.
How to ensure your website keeps on winning?
“If you build it, they will come” so the saying goes.
Unfortunately, this is simply NOT true when it comes to websites.
Building your website is just the beginning. To make sure your website gets found and maintains sustainable interest, engagement and returning customers you may need;
- Facebook ads
- Adwords
- Email marketing
- Regular high-quality audience-focused powerful content in the places where your audiences hang out
- Blogs and articles
- White papers
- Additional videos
- Additional sales page content
This will all be covered off in the Next Steps Marketing Power Hour.
It’s time to act.
Can you afford to wait any longer to build a new website that will do your business justice, capture the hearts and minds of your audience, and finally see you launch a customer-focused marketing strategy?
That business pipeline won’t build itself.
New customers won’t be breaking down your door.
Your competitors could be winning while you dilly dally about what to do.
Book your call now.
£3500 +VAT
(3 part payment plan available)